ICYMI – Twitter analytics, out-app purchases, Airbnb, Kindle

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. News This is BIG. Twitter takes aim at Facebook by pushing its organic reach potential and releasing a new analytics dashboard This […]

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ICYMI – Vine, M&S and World Cup

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. News Vine rolls out a new metric for videos – loop counts Twitter adds support for mobile app installs Facebook adds ‘missed […]

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ICYMI – Buy now on Twitter, Facebook still dominant among teens

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. News Facebook’s psychology experiment on its users generated some bad PR for the social network Facebook announces new features for ads including new […]

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ICYMI – Samsung, Firechat, Slingshot and Google I/O

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. News The UK singles charts will now incorporate streaming data from services like Spotify Samsung made a bit of a #worldcup faux […]

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ICYMI – Cannes, Outbrain, the Amazon phone and Facebook goes down

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. News Edelman became the first PR agency to win the PR Grand Prix at Cannes – a great moment for the industry […]

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10 practical next steps for future-thinking PRs

I was speaking earlier this week at the #futurecomms14 conference on a panel looking at how technology is changing/will change PR. During the session I was asked what I thought PR professionals needed to do to make the most of technological change. My answer was to ‘be curious’. Experiment, try things out, always be on […]

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Social media measurement sorted – new AMEC framework and guide #amecsummit

In 2010, the Barcelona Principles set out a new focus for measurement and evaluation in the PR industry. In dismissing AVE and advocating a focus on outcomes rather than outputs, the industry took a big step towards changing our reputation for being ‘soft’ on measurability and accountability. Ever since, AMEC – the International Association for […]

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PR masterstroke: how Uber controlled the story and beat the cabbies

Imagine the scene: hundreds of taxis blocking Trafalgar Square causing gridlock all across central London just to protest against your company. Many would immediately classify this as a communication crisis situation. But, when exactly this scenario occured yesterday, Uber turned the tables and the plucky upstart created profit out of chaos. Clash of cultures Nothing could […]

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ICYMI – Apple, Instagram and World Cup campaigns

A round-up of things you need to know and might have missed this last week… News Instagram launched Instagram 6.0 and it’s great Reports suggest Apple might bring out headphones that use its proprietary lightning port instead of the standard 3.5mm jack. Tweet this The PRCA has won its landmark ruling against the NLA at the Court of […]

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