An audience of 100,000 – how powerful is that?
Tweet Written by Danny Whatmough
So Stephen Fry has become the second most followed person on Twitter. He is now only bettered by a certain US President!
[Don't worry, this isn't a jumping on the social media bandwagon post]
That is quite some going and 100,000 is a big number.
In the PR game, where ‘reach’ is obviously important, what does this say about media and influencer outreach?
A few things to consider:
- 100,000 people wont be seeing (let alone acting on) every one of Fry’s tweets
- I wonder how many of the 100,000 use Twitter on a regular basis
- Targeting is also important and perhaps difficult here
- Being ‘remarkable’ is surely even more important when targeting people like Fry
Having said all that, I was just on TweetDeck looking at the TwitScoop (a constant update of what is ‘hot’ on Twitter) and I noticed that “Bletchley” and “bpark” were coming up particularly strong.
When I clicked to find out more, I found that the only reason for this was that @stephenfry had just tweeted about it and his followers were re-tweeting his post.
Power indeed!