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Oh Charles, what have you started!?

Tech journo supremo Charles Arthur this week compared the client/PR/Journo relationship with the car industry.

Confused? Well, yes, you might be! But stick with it. There are some interesting points raised (some more valid than others) including in the comments section if you can be arsed to wade through them.

Here are a few short, sharp observations of my own:

  • Mr Arthur is not your typical journalist
  • Every journalist is different – see this post Not all PRs/journos can be tainted with the same brush – this is a big industry with many sectors
  • Media relations (which is what we are talking about) is only a (diminishing) part of PR
  • MRs (and therefore PRs and their clients) still depends on journalists
  • There are more and more PRs and fewer and fewer journos
  • There is still a place for good quality, best practice MRs
  • PRs need to be consultants and need to be specialists and need to be realistic
  • As Guy says, the journalist doesn’t work for the client
  • But, the PR does work for the client
  • And most many journos need MRs
  • Many PRs HATE MRs
  • ‘Did you get my press release’ – these calls do work sometimes and, in desperation, are understandable (if unfortunate)
  • But they don’t justify/want/need spam
  • As with everything in modern-day marketing, targeting is absolutely crucial
  • Good PRs are not merely consumed by money and/or results. We know the issues and the topics and how to write good stories
  • But we all (PRs and journos) have commercial interests; sometimes (at the best times) these can be mutual
  • We all get it wrong from time to time

                
          
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About

This is my story. I've always been fascinated by the internet. My first passion was music and I studied a music degree at Birmingham University. But once graduated I quickly went back to the web working as a digital marketer. I also ran a web startup for a few years. In the need of a new challenge, I turned to the world of PR and now work as an Account Director at EML Wildfire. My interest is primarily looking at how PR professionals can make the most of the web and digital marketing. This blog contains my thoughts and things I find inspirational.

© 2012 Danny Whatmough - Made by me