Why do websites insist on not linking?

 

Tweet Written by Danny Whatmough

One of my real bugbears is when an online article/post mentions a website, but fails to link to it. I can understand not wanting to litter content with links, that just gets silly, but when it is fundamental to the story and there is no link it just drives me crazy!

And, without wanting to pick on anyone in particular, as I know the problem is widespread, today I have to single out New Media Age/Mad.co.uk.

Because of the nature of the site, they talk about websites, A LOT! So why oh why oh why don’t they link out to them? Is it out of panic about loosing link-juice? Do they want to try and keep users on the website at all costs? Is it just an administrative step too far for a publication that is still driven by a print-based magazine?

I don’t know.

All I do know is that it really annoys me and makes me avoid using the site over others that, frequently, have the same story with links.

As Dave Winer says, on the quote that adorns this blog: “People come back to places that send them away”

                
          
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About

This is my story. I've always been fascinated by the internet. My first passion was music and I studied a music degree at Birmingham University. But once graduated I quickly went back to the web working as a digital marketer. I also ran a web startup for a few years. In the need of a new challenge, I turned to the world of PR and now work as an Account Director at EML Wildfire. My interest is primarily looking at how PR professionals can make the most of the web and digital marketing. This blog contains my thoughts and things I find inspirational.

© 2012 Danny Whatmough - Made by me