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11th May, 2009

I’ll admit I was skeptical about the recent launch of Wired UK. And I’m frequently equally skeptical about the survival chances of print media.

So it didn’t look good.

But, having read the launch issue cover to cover, I have to admit: I love it!

This is how magazines should look, read and feel. Wired UK is filled with great photography, graphics, rich colours and varying textures. Its a great looking issue.

The content is good too. There have been criticisms that articles have been duplicated from the US version, but I didn’t notice it (how would I? I don’t read the US version) and it doesn’t really bother me.

It obviously wont be everyone’s cup of tea. But if you like gadgets and technology, chances are you’ll be gripped too.

It perfectly demonstrates how print media still has a place if done correctly. The features are long and detailed (much longer than anything I would ever read online). And they are be DTP-ed to within an inch of their life, for example, the great 11-page feature looking at the technology of the next 40 years.

As another person put it, the challenge will be whether they can sustain this quality every issue (they will have been planning the launch issue for some time).

I for one, hope they can.


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