Comments on: The destination and the conversation – the social media diagram http://www.dannywhatmough.com/2009/09/28/the-destination-and-the-conversation-the-social-media-diagram/ Wed, 04 Jan 2012 13:10:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Danny Whatmough http://www.dannywhatmough.com/2009/09/28/the-destination-and-the-conversation-the-social-media-diagram/comment-page-1/#comment-670 Danny Whatmough Tue, 29 Sep 2009 22:49:29 +0000 http://www.dannywhatmough.com/?p=355#comment-670 Thanks Nick. Totally agree with your first point, and this is in part why I think the diagram is so good: it shows where social media fits into the bigger picture. Social media isn't right for every campaign - a theme I keep returning to (<a href="http://www.dannywhatmough.com/2009/09/28/the-why-what-and-how-of-social-media-measurement/" rel="nofollow">http://www.dannywhatmough.com/2009/09/28/the-wh...</a>).<br><br>Thanks again! Thanks Nick. Totally agree with your first point, and this is in part why I think the diagram is so good: it shows where social media fits into the bigger picture. Social media isn't right for every campaign – a theme I keep returning to (http://www.dannywhatmough.com/2009/09/28/the-wh…).

Thanks again!

]]> By: Danny Whatmough http://www.dannywhatmough.com/2009/09/28/the-destination-and-the-conversation-the-social-media-diagram/comment-page-1/#comment-619 Danny Whatmough Tue, 29 Sep 2009 17:49:29 +0000 http://www.dannywhatmough.com/?p=355#comment-619 Thanks Nick. Totally agree with your first point, and this is in part why I think the diagram is so good: it shows where social media fits into the bigger picture. Social media isn't right for every campaign - a theme I keep returning to (<a href="http://www.dannywhatmough.com/2009/09/28/the-why-what-and-how-of-social-media-measurement/" rel="nofollow">http://www.dannywhatmough.com/2009/09/28/the-wh...</a>).<br><br>Thanks again! Thanks Nick. Totally agree with your first point, and this is in part why I think the diagram is so good: it shows where social media fits into the bigger picture. Social media isn't right for every campaign – a theme I keep returning to (http://www.dannywhatmough.com/2009/09/28/the-wh…).

Thanks again!

]]> By: Nick Burcher http://www.dannywhatmough.com/2009/09/28/the-destination-and-the-conversation-the-social-media-diagram/comment-page-1/#comment-618 Nick Burcher Tue, 29 Sep 2009 10:09:45 +0000 http://www.dannywhatmough.com/?p=355#comment-618 I think 'social media' is used as such a catch all that the hardest thing to do is to know where to start. The key for me is to start with the problem (as with all traditional media / creative planning), rather than starting with the 'we need to do something with social media.'<br><br>The 'Destination / Conversation' framework aims to some extent to map out the internet and show how things work together - cause and effect. It helps to understand how everything is linked and as a result tries to bring structure to thinking. The ideal scenario is to be able to create something that works across Destination and Conversation, but in many cases you can draw a line down the middle of the chart and use this as a framework for a single Destination or Conversation strategy.<br><br>The other piece is traditional media. Social media is generally used in reference to digital, but the thing I am trying to advocate is that social goes across everything - Susan Boyle was launched by TV before she was amplified on the social web. Conversations aren't limited to a channel, they happen everywhere and are fuelled by everything.<br><br>Glad you liked it! I think 'social media' is used as such a catch all that the hardest thing to do is to know where to start. The key for me is to start with the problem (as with all traditional media / creative planning), rather than starting with the 'we need to do something with social media.'

The 'Destination / Conversation' framework aims to some extent to map out the internet and show how things work together – cause and effect. It helps to understand how everything is linked and as a result tries to bring structure to thinking. The ideal scenario is to be able to create something that works across Destination and Conversation, but in many cases you can draw a line down the middle of the chart and use this as a framework for a single Destination or Conversation strategy.

The other piece is traditional media. Social media is generally used in reference to digital, but the thing I am trying to advocate is that social goes across everything – Susan Boyle was launched by TV before she was amplified on the social web. Conversations aren't limited to a channel, they happen everywhere and are fuelled by everything.

Glad you liked it!

]]>