Mydavidcameron.com – the social election starts

 

Tweet Written by Danny Whatmough

If there was any doubt about whether social media would play a big part in the forthcoming general election then mydavidcameron.com is proof.

Last week some spoof images of the Tory’s latest campaign posters started appearing on the Go Fourth Labour blog. This led to Clifford Singer – a creative director at Sparkloop graphic design agency and creator of the Other TaxPayer’s Alliance website – to build mydavidcameron.com (itself a play on the myconservatives.com site) to encourage grassroots supporters to create and upload their own spoof posters.

And today, the Labour party has officially adopted some of the posters as part of their election campaigning by posting them on their website.

This move has got some Tory bloggers up in arms, but as Gordon Macmillan points out, they are all largely missing the point!

What this demonstrates is good engagement with the grassroots of the party and driving engagement from the bottom up – a strategy that is very effective in all forms of social media marketing, but in particular in political campaigning as a certain Mr Obama clearly demonstrated.

Yes, it’s pretty negative, but unfortunately that is UK politics for you and at the moment you feel the Labour party has to play hard to even stand any chance of changing the polls…

                
          
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    [...] This post was mentioned on Twitter by sunny hundal, Danny Whatmough, MarkHanson, Marko Minka, Leon Green and others. Leon Green said: RT @mydavidcameron "Mydavidcameron.com – the social election starts" http://bit.ly/6aJNtx [...]

            
        
 

About

This is my story. I've always been fascinated by the internet. My first passion was music and I studied a music degree at Birmingham University. But once graduated I quickly went back to the web working as a digital marketer. I also ran a web startup for a few years. In the need of a new challenge, I turned to the world of PR and now work as an Account Director at EML Wildfire. My interest is primarily looking at how PR professionals can make the most of the web and digital marketing. This blog contains my thoughts and things I find inspirational.

© 2012 Danny Whatmough - Made by me