‘@billgates’? Sounds like a PR stunt to me

 

Tweet Written by Danny Whatmough

The Twittersphere has been awash with users trying desperately to follow former Microsoft supremo Bill Gates, who joined the microblogging platform this week. So far he has about a quarter of a million followers – not bad for a few days.

He hasn’t really said anything particular interesting, though did manage a few words to Ashton Kutcher!

Part of me wonders how you can be who he is in technology without having tried Twitter before now. The other, more sceptical side of my being remembers that this is the week he launches his new blog for his foundation…

Far be it for me to utter the words “publicity stunt” or “ghost-tweeting”!

If this is all just PR, then it has to be commended as it is doing the job…

                
          
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  • http://blog.wildfirepr.co.uk/2010/01/will-seesmic-look-bring-twitter-to-the-masses/ Wildfire PR – Business and Consumer Technology Public Relations : Blog Archive : Will Seesmic Look bring Twitter to the masses?

    [...] is a Windows desktop client (Microsoft are partners in the venture, in the same week that a certain Mr Gates joined Twitter no less!) that is essentially a slimmed down version of a Twitter client. It looks great: really [...]

  • http://www.digitalprescriptions.co.uk/ jordanstone

    Good call on the publicity stunt, totally agree. And its definitely done the job.

    But I wouldn't be surprised if he hadn't tried Twitter until now. Seriously, would you if you were him?

  • http://www.dannywhatmough.com/ Danny Whatmough

    Thanks Jordan. Totally agree – I'm sure there's a little account out there that was previously the world's richest man in disguise!

            
        
 

About

This is my story. I've always been fascinated by the internet. My first passion was music and I studied a music degree at Birmingham University. But once graduated I quickly went back to the web working as a digital marketer. I also ran a web startup for a few years. In the need of a new challenge, I turned to the world of PR and now work as an Account Director at EML Wildfire. My interest is primarily looking at how PR professionals can make the most of the web and digital marketing. This blog contains my thoughts and things I find inspirational.

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