My PR Week letter

 

Tweet Written by Danny Whatmough

Bit delayed with this one for a combination of holiday and that crazy bank holiday thang of trying to fit a week’s worth of work into just four days!

But, I’m famous! My first ever letter to PR Week has been published.

It’s all on the back of #wolfstargate (you can read more here) and, as the image above (courtesy of my iPhone) isn’t the best, here is the letter in full:

The whole Wolfstar/Paratus/Vodafone incident leaves a bad taste in the mouth. It seems there is quickly becoming a ‘them and us’ mindset in the social media agency versus PR agency debate.

I can see exactly why the ‘social media specialists’ are keen to propagandise that the entire PR industry doesn’t ‘get’ social media, but it’s a short-sighted and shallow argument.

In such a new discipline, mistakes will always be made (by all types of agencies) but, for those of us who believe PR specialists have the underlying strategic and tactical skills to provide effective social media counsel, the future surely seems to lie with agencies that can provide a holistic and integrated approach.

Some agencies in the PR industry might still be catching up, but it won’t take long, so expect to see more big social media wins from more ‘traditional’ agencies soon.

Thoughts? Comments? Violent disagreements?

                
          
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About

This is my story. I've always been fascinated by the internet. My first passion was music and I studied a music degree at Birmingham University. But once graduated I quickly went back to the web working as a digital marketer. I also ran a web startup for a few years. In the need of a new challenge, I turned to the world of PR and now work as an Account Director at EML Wildfire. My interest is primarily looking at how PR professionals can make the most of the web and digital marketing. This blog contains my thoughts and things I find inspirational.

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