social media
Changes to Pages signal yet another change in Facebook’s attitude to brands
I’ve blogged before about the differences between Twitter and Facebook. The former is a very open platform where everyone is encouraged to see everything. Twitter is a blank canvas where individuals and brands (and fictional characters, animals etc. etc.) can decide how they want to use the tool (and the user generated creation of things like RTs, hashtags and even follow Fridays demonstrates this nicely). Facebook on the other hand has, from the start, approached things from the opposite direction. Everything is more closed and individuals are encouraged to be themselves and only interact with those they know.