pr
Paid: a must, not a maybe for PR
This afternoon I spoke on a panel at FutureComms15. The topic was PESO – paid, earned, shared and owned media. My argument was simple – in this new digital age, paid media makes so much sense from a PR standpoint, I think there is no reason why it shouldn’t be part of all campaigns and programmes.
2 Comments
John Brown
Totally agree with you Danny. The industry is either scared shitless to get involved with the ‘big boys’ (advertisers) or totally myopic and can’t see beyond the ‘pure’ earned media.
Paul Sutton
My take, John? It’s the latter of those two.