ICYMI – Meerkat, Flipboard, Curator, Scrapbook

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Meerkat responds to Periscope threat with new features Flipboard launches magazines for groups Twitter is starting to test autoplay videos for some […]

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What came first? The objective or the metric? #prstack

Be honest. What comes first when planning a campaign? The objective? Or the metric you are going to measure? Or maybe it is the technology that you use to get the metric? I’ve seen it so many times. The post-rationalising of a campaign objective to fit with what can be measured (or is currently being […]

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ICYMI – Layout, Periscope and Facebook F8 Conference

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Instagram launches Layout Twitter links up with Foursquare for tagging locations in tweets Facebook launches a Timehop clone – On This Day […]

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ICYMI – Facebook, Snapchat Fashion Week, Instagram

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Facebook says no to exposed buttocks and nipples Twitter is experimenting with TV timelines YouTube rolls out interactive cards Good round up […]

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ICYMI – Topic Data, iWatch, Gigaom, Medium and Swarm

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. This is BIG – social listening comes to Facebook with the Topic Data launch Apple launched the iWatch – this is what some […]

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ICYMI – Google+, Spotify, Instagram and Twitter Partner Audiences

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Google+ splits into Photos and Streams Google announces that mobile-friendly sites will be increasing important signal for SEO Spotify updates desktop app […]

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All eyes on Madonna, but she’s not the social media winner for #brits2015

Since the Super Bowl went dark, real-time marketing has officially become ‘a thing’ on social media (some would argue we’ve been doing real-time marketing for years, but that’s another blog post). At worst, this results in everyone trying to create amusing ways to hijack any public event going. At best it adds a dose of […]

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ICYMI – YouTube for Kids, Yo and Barclays

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. YouTube launches an app for kids Linkedin to begin selling ads across the web Facebook launches ad manager app Pinterest was the […]

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5 quick fixes for the PR industry #stateofpr

This morning, the CIPR released its State of PR report. Wadds has a good summary on his blog. It’s full of the same old stuff that we’ve all been banging on about for ages – lack of digital skills, ignorance when it comes to measurement, lack of diversity/gender equality, focus on media relations, poor work-life […]

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ICYMI – Digital Wake, Tweetdeck, Snapchat

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Max Tatton-Brown and I recorded our latest version of Digital Wake this week. Listen to it here. Twitter launches Tweetdeck teams Sky […]

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