Facebook responds to the organic reach issue

As you will no doubt know already, marketers are up in arms because of reductions in organic reach on Facebook. The social media giant took time out yesterday to respond to marketer concerns in a post published on the Facebook blog. There really isn’t anything particularly surprising in the post. The gist of it runs […]

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5 considerations for social media crisis planning

It seems that hardly a week goes by without another social media gaffe or crisis for brands. At a time when a tweet can go viral quicker than the time it takes to put a press release together, the role of reputation management in social strategies is more important and yet more challenging than ever […]

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"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel" - Maya Angelou

What is the future of communications? #futurecomms14

For the last few years I’ve been working with the PRCA on a project looking at what the PR agency of the future will look like. It’s is a topic that I’m very interested in, especially seeing as there is so much disruption and change happening within our industry. It’s an exciting time. So I […]

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10 ways the New York Times is innovating that digital marketers can learn from

It’s been a tough week for the New York Times. But, while Jill Abramson’s contract termination made the headlines, it’s another revelation about the inner workings of the world’s most respected newspapers that has caught my eye. A leaked innovation report, commissioned by Abramson, makes recommendations on the steps the organisation needs to take to survive digitally. It […]

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8 social media stats you need to know right now

Global Web Index has just released its Q2 2014 report giving the latest figures for social media usage and engagement across more than 30 global markets. We’ve looked through the report and pulled out the eights statistics that we think you need to know to inform your global social strategies. Facebook still dominates with 82% […]

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5 steps marketers need to take to survive the Facebook problem

One of the challenges of social media marketing is that you are often at the mercy of third party platforms. If a platform says jump, then you need to jump in order to maintain the effectiveness of your activity. Over the last few years Facebook has ‘tinkered’ with its platform on numerous occasions and this […]

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Five digital communication trends from #SXSW

The problem when something is hyped beyond all recognition is that you expect the impossible. And when it comes to hype, SXSW is right up there. So I went to SXSW for the first time last week with conflicted expectations. On the one hand hoping for a silver bullet that would point the way to the future […]

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Facebook drives 3.5x more traffic to news websites than Google

An article by Derek Thompson in The Atlantic reveals some fascinating research that nods to the fact that social media has, over the last 12 months, become a de facto source of traffic for news websites. Analysis of data from the BuzzFeed Partner Network (which includes popular sites like BuzzFeed, the New York Times and […]

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