Social media measurement sorted – new AMEC framework and guide #amecsummit

In 2010, the Barcelona Principles set out a new focus for measurement and evaluation in the PR industry. In dismissing AVE and advocating a focus on outcomes rather than outputs, the industry took a big step towards changing our reputation for being ‘soft’ on measurability and accountability. Ever since, AMEC – the International Association for […]

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PR masterstroke: how Uber controlled the story and beat the cabbies

Imagine the scene: hundreds of taxis blocking Trafalgar Square causing gridlock all across central London just to protest against your company. Many would immediately classify this as a communication crisis situation. But, when exactly this scenario occured yesterday, Uber turned the tables and the plucky upstart created profit out of chaos. Clash of cultures Nothing could […]

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ICYMI – Apple, Instagram and World Cup campaigns

A round-up of things you need to know and might have missed this last week… News Instagram launched Instagram 6.0 and it’s great Reports suggest Apple might bring out headphones that use its proprietary lightning port instead of the standard 3.5mm jack. Tweet this The PRCA has won its landmark ruling against the NLA at the Court of […]

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Facebook responds to the organic reach issue

As you will no doubt know already, marketers are up in arms because of reductions in organic reach on Facebook. The social media giant took time out yesterday to respond to marketer concerns in a post published on the Facebook blog. There really isn’t anything particularly surprising in the post. The gist of it runs […]

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5 considerations for social media crisis planning

It seems that hardly a week goes by without another social media gaffe or crisis for brands. At a time when a tweet can go viral quicker than the time it takes to put a press release together, the role of reputation management in social strategies is more important and yet more challenging than ever […]

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"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel" - Maya Angelou

What is the future of communications? #futurecomms14

For the last few years I’ve been working with the PRCA on a project looking at what the PR agency of the future will look like. It’s is a topic that I’m very interested in, especially seeing as there is so much disruption and change happening within our industry. It’s an exciting time. So I […]

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10 ways the New York Times is innovating that digital marketers can learn from

It’s been a tough week for the New York Times. But, while Jill Abramson’s contract termination made the headlines, it’s another revelation about the inner workings of the world’s most respected newspapers that has caught my eye. A leaked innovation report, commissioned by Abramson, makes recommendations on the steps the organisation needs to take to survive digitally. It […]

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8 social media stats you need to know right now

Global Web Index has just released its Q2 2014 report giving the latest figures for social media usage and engagement across more than 30 global markets. We’ve looked through the report and pulled out the eights statistics that we think you need to know to inform your global social strategies. Facebook still dominates with 82% […]

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