Viral success = creativity + skill – Andy Murray viral hits 600k views

As you may have picked up, I’m a big tennis fan. So I was interested to see the following viral video from Head featuring Scotland’s own Andy Murray: It’s a great little video and has apparently already hit the 600k view mark – pretty impressive. Finger’s crossed Andy can repeat these skills on centre court […]

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Did you forget what the product was?

When did you last have some Skittles? I can’t even remember. It was so long ago. But, to be fair, I’m not really their target market. SO WHY ARE THEY SPENDING MONEY MARKETING TO ME?! The social media/marketing/PR gossip-machine has been in overdrive this week with the “news” that Skittles has replaced its homepage with […]

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Y Speling Mattrs

You may have read the article in the Guardian today from Marketing’s editor Lucy Barrett. In it, she highlights a new site from KitKat: http://www.thefirstworldwidewebsitewherenothinghappens.com/ Don’t bother visiting – it does (or not) what it says on the tin – a bit lame if you ask me! HOWEVER, the real story behind this, which Barrett […]

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Never say die – the Woolworths challenge

So Woolworths survives: “Just weeks after the shutters came down on the last Woolworths store, Shop Direct, owned by Sir David and Frederick Barclay, has paid an undisclosed amount for the group’s name. The pick-and-mix to children’s clothes chain will now re-open as an online store in the summer.” It’s good news for the brand […]

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Barack: the ultimate marketing case study?

Tuesday was a great day. We sat in the office, in awe of an undoubtedly great man. We were transfixed. As Paul Carr said in his weekly column, the usual British cynicism that so often comes to the fore when anything American is concerned disappeared like $1 Obama water offered to a million-strong crowd. The […]

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