10 practical next steps for future-thinking PRs

I was speaking earlier this week at the #futurecomms14 conference on a panel looking at how technology is changing/will change PR. During the session I was asked what I thought PR professionals needed to do to make the most of technological change. My answer was to ‘be curious’. Experiment, try things out, always be on […]

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Social media measurement sorted – new AMEC framework and guide #amecsummit

In 2010, the Barcelona Principles set out a new focus for measurement and evaluation in the PR industry. In dismissing AVE and advocating a focus on outcomes rather than outputs, the industry took a big step towards changing our reputation for being ‘soft’ on measurability and accountability. Ever since, AMEC – the International Association for […]

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Facebook responds to the organic reach issue

As you will no doubt know already, marketers are up in arms because of reductions in organic reach on Facebook. The social media giant took time out yesterday to respond to marketer concerns in a post published on the Facebook blog. There really isn’t anything particularly surprising in the post. The gist of it runs […]

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5 considerations for social media crisis planning

It seems that hardly a week goes by without another social media gaffe or crisis for brands. At a time when a tweet can go viral quicker than the time it takes to put a press release together, the role of reputation management in social strategies is more important and yet more challenging than ever […]

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5 steps marketers need to take to survive the Facebook problem

One of the challenges of social media marketing is that you are often at the mercy of third party platforms. If a platform says jump, then you need to jump in order to maintain the effectiveness of your activity. Over the last few years Facebook has ‘tinkered’ with its platform on numerous occasions and this […]

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Everything You Need To Know About The WhatsApp Deal

As you may have seen already, Facebook has rocked the technology and social media world by announcing that it is buying messaging service WhatsApp for $19 billion. As the entire Internet struggles to make sense of the size of the deal and what it all means, we’ve been hunting down the key points that you need to […]

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Facebook EdgeRank – what is it and why is it important for PR?

The word algorithm is one that most PR professionals will be aware of. Google’s method for determining search rankings is as secret as it is alluring for those looking to gain more search prominence. But there is another algorithm out there that is far less famous, but equally important. It’s called EdgeRank and it is […]

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Twitter + Yammer? What could have been…

I’ve been thinking a lot about Enterprise Social Networks recently, and so should you if the figures about the potential size of the market over the next few years are to be believed ($6.4bn by 2016). The news that Yammer has been acquired by Microsoft for $1.2bn therefore shouldn’t come as any surprise. Sure, it […]

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Twitter + the media = the beginning of the end?

“If the mainstream media are unable to address news stories that are freely available elsewhere, we will look increasingly irrelevant” Paul Dacre, Mail Editor at the Leveson Inquiry This week, the FA sacked their manager Fabio Capello. Pretty big news. And, when browsing some of the coverage, I was suddenly struck by the role that […]

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