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Graph: where Apple’s revenue comes from
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Following on from my post last week about the digital economy bill, I came across this really interesting infographic from Information is Beautiful, which presents a fascinating side to the debate.
The conclusions are, I think, quite self-explanatory, but it still doesn’t make the bill itself any more justified…
hat tip to Max 
I watched with interest the progress of the digital economy bill last week. If you missed the news about it, the Government succeeded in pushing through the bill in the ‘wash-up’ period – the days before parliament is dissolved in preperation for the election.
The DEB brings about a range of new laws and legislations, but the most controversial are the actions that ISPs can now take against illegal file-sharers. ISPs must now send a series of letters to any internet account holder whose line has been used for illegal activities. If the activities still occur, the ISP will be permitted to terminate the account for a certain period.
For me, the bill is a great example of how badly technology is still understood and how difficult this issue is to solve. This bill is clearly intended to root out the worst file-sharers and stop the downloading and sharing of illegal material; but it will do nothing of the sort.
File-sharers will always find ways round the system – the use of VPNs or FTPs have already been touted by many as a way of encrypting the flow of content.
The people this bill will potentially hurt is those who don’t know that illegal activity is happening on their account – parents, small businesses, hotels etc.
Could this even see the end of free Wifi?
For me, this is an incredibly short-sighted bill. One that has come about through intense lobbying by a body that is shit scared of what will happen to it in the future – the music and film industry. And both of the main parties (excluding of course Tom Watson and a few others) are equally to blame.
I have much sympathy for content creators, indeed I used to work in the music industry so know the problems inside out. This is just not the way to deal with it.
When technology is concerned, there is often no quick fix, but there is often plenty of ignorance.
Just a bit of fun – I’ve done at least 3/4 of these today alone. Feel free to add your own suggestions in the comments – I’ll add to the list…!
The fan-boy – probably best to avoid this person today
Likely tweet: “only 8 hours to go….”
The greater-than-thou – feels they are above all the Apple talk”
Likely tweet: “Apparently there is some sort of product launch going on today”
The I-like-all-gadgets-except-Apple – goes out of their way to buy anything but Apple”
Likely tweet: “If the iSlate ran Android it would be so much faster”
The journalist – riding the Apple buzz wave
Likely tweet: “We’ll be live tweeting blow-by-blow coverage from 6pm today”
The denier – will talk about anything apart from Apple all day
Likely tweet: “Nokia just launched the N756483647 everyone”
The PR analyst – will be consumed by the brilliant way Apple manages the PR around the launch
Likely tweet: “Love the way Apple leaked the news to the Walt Mossberg in advance”
The social media guru – will go on incessantly about how the buzz is being picked up on social media
Likely tweet: “Expect to see a fail whale very soon”
Everyone that knows me well, knows that I am slightly addicted to my iPhone. And, Nexus One withstanding (it’s not a game changer), I’m looking forward to upgrading to the iPhone 4G when it likely comes out later this year.
With Apple set to announce the iSlate next Wednesday, combined possibly with an upgrade to the iPhone’s OS, it’s set to be an exciting year for Apple fanboys.
So I was intrigued to see this little infographic yesterday from French website Nowhere Else – it’s enough to whet my appetite…!
If you were in any doubt as to where Google’s big new focus is, then the advert above in the Metro last week should give you an idea. Google has been relentless in its advertising of it’s Chrome browser across the UK and abroad. Google even suggests you give your loved ones the (gift-wrapped of course) browser for Christmas.
Following my post last week about the new Chrome advert, it seems Google is determined to really push the browser out to a mainstream audience.
Is this final frontier for Google before world domination?
Despite having control of most of what we do in the browser, Google knows that for full technological control over our lives, it needs to own the one thing we need to link the offline and the online – the browser.
And with Google Chrome OS set to launch next year, the rewards for getting this right could be huge.
I’ve been using Chrome on my work PC and it is prett fast, I like the new extensions too (the only aspect that until now was forcing me to cling onto Firefox).
If cloud computing really is going to be a major trend for 2010, then it looks as though Google – and Chrome – is well placed to take advantage. How will Microsoft et al respond?
This is a great little advert from Google to publicise it’s Chrome web browser (which I love btw and have been using for a while now).
The ad, which was made by the company’s UK team and conincide’s with the launch of the brower’s Mac version, has a wonderful slick and creative feel, reminiscent of something from Apple themselves. It’s also achieved an impressive 200,000 YouTube views in a few days…
Twitter has been simmering this morning with news that Orange is going to be selling the iPhone 3GS in the UK by the end of the year.
Now, despite numerous complaints about the service that iPhone users have received under O2, their use of Twitter to quickly respond to and work with users has been pretty impressive: http://twitter.com/o2.
But Orange doesn’t seem to be too far behind. Only hours after the announcement, @conorfromorange has been tweeting and keeping excited iPhone fans abreast of latest developments.
And the iPhone microsite he mentions is a smart move from the carrier, building on the social media buzz that has accompanied the announcement and capturing data about potential customers, even though the phone isn’t available yet.
Personally, as someone that moved from Orange (the only carrier I had ever had a phone with) to O2 when the iPhone launched, I don’t really have any complaints with O2.
But the competition can only be a good thing and will hopefully push prices down.
I like to judge the issues of the day that are particularly relevant to me not by Twitter trending topics or the most read list on BBC.co.uk, but by the articles that crop up in my RSS reader. They are, after all sources I have hand-picked because they are likely to contain content that I find interesting.
And if these are indeed a fair reflection of what is and isn’t hot right now (in my world), then Spinvox is certainly winning at the moment. On both counts!
But, I can’t help being a little bit mystified by all the attention.
Yes, I know the service is one of the darlings of the Web 2.0 world and, here in the UK at least, has been promoted all over the Twitterverse by its social-media-guru-dude, James Whatley. But why all the recent attention?
You probably know the gist of the furore that has encompassed the company in recent weeks. If not, you can read about it here.
The whole incident has generated unprecedented media attention: numerous posts on the BBC website, national newspapers, Techcrunch… the list goes on.
Then yesterday, Spinvox invited its main detractors to attend a demo at its HQ to see for themselves (or not) just what the fuss is (or isn’t) all about.
Which still leaves me with the question – why all the fuss?
I’m not trying to let Spinvox off the hook. They’ve made mistakes and there is a clear lack of transparency there somewhere. I also don’t think the PR has been handled at all well during this little spat (but that’s another post for another time). Anyone that thinks any publicity is good publicity is misguided.
So is this just an example of a media man/company-hunt? Did the lack of a clear and quick response from the company create a mountain out of a molehill or does the company really have something to answer?
It’ll be fascinating to see how they try and recover from here. Despite their buoyant claims about increases in sign-ups following the BBC coverage and their latest funding round, I think it’s going to be a battle.
