News from the networks
Google+
Snapchat
Vine
Statistics
- Forrester research showing brands only receiving 0.07% engagement rate on Facebook
Future of PR/agencies
- A good take from Mark Bower on where the agency model is wrong/headed
- Greg Power from Weber Shandwick Canada on why a single P&L makes sense
- Econsultancy’s Modern Marketing Manifesto
- If you’ll forgive the linkbaity title (and I love it), Jed is spot on as usual – PR isn’t dying, but PR agencies might….
- Graham Goodkind on why PR is an artform rather than a profession
- Robert Phillips on how to transform PR
- Amelia Torode on what PR can learn from advertising about creativity
Campaigns
- A really cool reddit campaign from Makers’ Mark
Misc Inspiration
- Religion’s misguided missiles – Richard Dawkins reflects on 911 and religion in this now infamous column
- Christian Payne’s inspiring 13 things to remember for 2013