Social media: no old media mindsets need apply

I wrote a rather ranty blog post the other day following an opinion piece on NMA suggesting that social media wasn’t all it was cracked up to be. The whole incident got me thinking about the reasons why some people, brands, agencies, marketers etc. find social media so difficult to understand and get to grips […]

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It’s PR, but not as we know it

Unfortunately I wasn’t able to make the online PR debate organised by NMK last night, but I’ve been following the fallout today on Twitter and entering into the fray myself, as well as catching up on the blog posts that are now starting to trickle through. It looks like it was a good event (as […]

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