Redefining the big idea

“You will never win fame and fortune unless you invent big ideas. It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.” ┬áDavid Ogilvy Traditionally, the marketing concept of a ‘big […]

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Why paper.li and automated curation are doomed to fail

If you’ve been active on Twitter recently, you will have no doubt come across paper.li. You know, those autotweets that crop up from time to time encouraging you to click through and read xx’s ‘Daily’. Essentially, paper.li takes your most recent tweets and puts them (and the sources they link to) in a supposedly easy […]

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There’s no shortcut to audience insight

Argh, yes I know, I’ve been very lax about blogging over here – indeed anywhere – recently. A combination of lots of work (that’s a good thing!), busy social thingys (get me!), sun, Wimbledon, sun, Wimbledon, has meant that I’ve been neglecting the old blog. But don’t fear, I’m still committed – you wont find […]

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