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11th November, 2011

I’m at the Battersea Power Station today for the Power of One event.

It’s a conference focused on how the individual can achieve in the technology industry.

There is a whoppingly impressive lineup of speakers from Jason Calacanis to Charles Arthur discussing everything related to technology and start up companies. If I miss quote you, please let me know!

The event was sponsored by Telefonica, so credit to them.

I’ll be updating this page throughout the day with the best bits. Hit F5!

Morten Lund - How I survived the European tech start up world, lessons learned

Disclosure: Morten is chairman of Tradeshift (an EML Wildfire client)

  • Be very careful about seeking capital. You can only really understand it if you do it yourself and there is no formula.
  • I love sales and people with stamina!
  • Made 50m EUROS so was loaded but bored. And then I fucked up and went bankrupt! It was scary. I saw how amazingly nice people can be.
  • Now I just focus. Focus on two companies.
  • Love marketing – I made this - http://www.youtube.com/watch?v=TP_vLqc9fnU
  • It’s simple, not easy.
  • Everyone should have done Dropbox, but no one did. If you don’t spend your investment on your prototype, you’re stupid.
  • Networking – people need to know you are in the game.
  • What is the next big thing? We don’t have a fucking clue.
  • You have to have no fear of losing. Starbucks lost $60m on Living.com.
  • Money matters less. People is everything.
  • There is a fine line between vision and hallucination.
  • All the odds are against you. Be speedy, be fast and be original.
  • Good people can succeed with a bad idea, bad people can’t succeed with a good idea.
  • If you pay in bananas, you get monkeys.

VC Panel chaired by Elizabeth Varley

Investing in companies that embody the Power of One – Jason Calacanis, Gonzalo Martin-Villa, Carlos Eduardo, Tyler Crowley

Here are the Twitter links for the panel – @evarley @Jason @steepdecline @delossantos_h @ceduardo

  • Do you need a lot of money or people to create something game-changing?
  • JC – depends on the product. For bio-tech you do. For internet startups it is possible for a few people to create something great with no funding.
  • TC – This question wouldn’t have been asked 10 years ago. In 10 years the question might be should you take VC money.
  • JC – when intelligent people invest in a company, you also get their attention. You get their input. It’s not the money, it is the attention on your business. These people are playing for pride, they are playing for the win.
  • TC – the question in music 10 years ago was can you make an album without a record label and, today, that is reality.
  • What is the optimal number of founders? Some VCs won’t invest in one-founder startups
  • CE – often we’ve seen the quicker a startup has a bigger team, the quicker they can kick off. They stop drinking the cool aid.
  • Do you invest in a person as much as you invest in a product?
  • CE – yes, often. It’s often a combination of the two though.
  • JC – typically with an entrepreneur either a light will shine on them or it won’t. It’s hard to say it is any one thing. If I had to pick a relentless entrepreneur with a glow in a tough, unattractive market than the other way round. As an investor if you know ‘that person is going to be successful with or without me’ then that is very attractive. When someone says ‘seven year projection’ I walk out the room. Why would I read your business plan? Show me your product.
  • JC – there are two buckets – people that create and people that talk about creating

Richard Kramer - When Finance Meets Tech: Not a Pretty Picture!

  • Former analyst and investment banker
  • See 200 tech companies a month – try and help investors see through the crap
  • Tech IPOs from the first half of 2010 really haven’t done very well. IPOs are not all they are shaped up to be.
  • The device market is the only growth area in the tech industry at the moment
  • The amount of money we spend on phones is rising quickly
  • There is way to much focus in this industry on the US and Europe – check out Asia
  • “Apple is God but we need a Chinese God” - quote from Chinese manufacturer
  • App stores are content stores
  • [These 70s slides need to be seen to be believed!]
  • Big opportunity in emerging markets for tablets to really be successful
  • A tablet is a big phone, a TV is a big tablet – apps need to be cross platform
  • Apple makes all its money by marking up flash – the higher spec iPhones/iPads are a cash cow. The same with iPad ‘smart covers’. Apple have a retail channel that makes it millions.
  • Samsung has the industry’s biggest advertising budget. Samsung makes money in a different way to Apple. Samsung Telecom is a distribution model for its memory and display products.
  • HTC have made $1/2bn of acquisitions in the last year. They are the only ones that have innovated on top of Android.
  • Nokia and RIM: the difficulty in this industry is execution and that is the problem these face. But they are still profitable so can get back in the game. But they need to change their lack of internet innovation.
  • Google has had colossal failures but it is big enough that it can just wipe them off. They should use Motorola to prototype new features.
  • Mobile payment – going to be very difficult to make money on it
  • Mobile advertising – even Google isn’t sure how much they are actually going to make on mobile advertising
  • Telco marketing is stale – based on device and price – nothing else. No innovation.
  • What’s unique about the customer experience with operators? Nothing. What about letting people change phone every 6 months?
  • Start with a community and the needs of that community.
  • A billion smartphones in 2013 and all will be co-branded with an internet company with deep integration [I guess Twitter is doing this with Apple now]

Stuart Arnott – The Power of One Pitch

  • The problem – I’m better connected to people I lost touch with over the years than the people I really care about
  • Started using digital photo frames to send photos in real-time. Connected to picture feeds with captions and linked to a calendar. You can include apps including weather and Facebook etc.
  • A way of staying in touch with people that live on their own or who are ill or infirm
  • www.mindings.com

Yosi Taguri - Launching a Mad idea – lessons from the Pah! iPhone app

  • “When I started my first company I fucked up!”
  • [This guy has plenty of energy!]
  • Talking about he was messed around by WPP and Google from an investment standpoint
  • Hard to live blog this, but he’s sharing lots of videos of people playing the Pah game
  • 1.5m YouTube views led to 2.5m game plays
  • Their measure of success? The number of shouts of Pah! 63m shouts! (they also made $60,000). Now they have made $250,000 developing similar apps for others
  • What did I learn from all this? If you make cool things, people will buy it. China has the biggest piracy but they also generate the most money from downloads. get the pricing structure right.
  • “If you have an idea and you are not doing it, you are stupid and ugly!”

Media panel with Charles Arthur - The shift to the Power of One – Stuart Dredge, Ewan McLoed, Tim Green

  • CA – everything these days is the media’s fault! Why does the media write about things? Why does it write about things?
  • How do you decide what to write about?
  • SD – I spend a long time trying to find the interesting stuff from all the other stuff out there
  • What makes something interesting?
  • SD – often it is a gut feel – it just stands out. It seems new, interesting, entertaining
  • TG – it is impossible to write about everything. So we have to focus on things that do things differently
  • EM – use my first name, read my site, check what I’m writing about
  • CA – It’s not about are you a big company, it’s more about if what you trying to do is different or interesting
  • SD – There is a lot of bullshit at the moment. Often it is the low key pitches that are the best – don’t over PR it
  • CA – first it was “we’ve got a website” that was news, then it was “we’ve got VC funding” that was news but then it stops being new
  • CA – often more sceptical if a company is making lots of noise, professional PR
  • CA – how important actually is journalism? Angry Birds wasn’t successful because it got lots of good press
  • What do you write about?
  • SD – it’s got to be about the readers. At the moment more readers have iPhones than Android but that will change in the next year
  • TG – it’s a self selecting audience as well as selective journalists
  • Is the future HTML5?
  • TG – a lot of this is about distribution. Better to go straight to the source, so web apps are clearly going to be important. The other angle to look at is perception and reality but how many apps do we all actually use on a regular basis?
  • EM – if you require high performance – games etc. – then clearly you need native apps but for everything else, HTML5 is the future. I think we’ll see 95-99% web app.
  • SD – as a consumer I don’t really care – I’ll go for what I want/need where I can get it and if it works then that’s all that matters. How you pay for stuff is interesting too with Facebook Credits now coming to the web.

David McCandless - Trends in tech start ups, the data you need to see

  • Title of presentation is ‘information is beautiful
  • Billions and trillions – it is impossible to get your head around them – made a visualisation
  • Do horoscopes all just say the same thing?
  • The story is often the journey through the data – this is data journalism
  • Never been to design school and have never been trained – only been designing very recently – had an innate design sense which was absorbed by working through media
  • We are all visualisers – we all expect data to be visual these days. Our eyes are always looking for patterns – it is the language of the eye combined with the language of the mind.
  • Who is suing whom in telecoms
  • Visualisations and infographics are a new kind of camera – Racist Profiling
  • David has a book of his infographics - http://www.davidmccandless.com/books/
  • Snake Oil visualisation app
  • Spend time curating your data and it becomes an asset

Sam Ramji - API’s are The Power of One companies secret weapon – @sramji

UPDATE – slides are here

  • Think about Darwin’s Finches and evolution
  • In the past business went from direct to indirect and the web is going through the same, that is why APIs are important
  • For successful companies 80% of traffic will come from beyond the browser, in a few years it will be 100%
  • Everyone has to play in the world the winners make – the 80:20 rule
  • In the world of APIs, the 80:20 rules often becomes to 99:1
  • Current environmental pressures – social, mobile and cloud – they can all come together
  • You can’t build new Facebooks or Twitters but you need to access them through APIs
  • Change agency – what is so damn wrong with the current model? I like it and I understand it – people fear the unknown
  • You need to be as close as possible to the problem you are trying to solve
  • Software is eating the world – Marc Andreessen
  • Bake your business model into your API

Jason Calacanis - Start your own tech business, you need attitude

This should be interesting. I’ve always had a bit love/hate with him but, whatever he is, he’s always engaging!

  • We live in fascinating times
  • He is a technological optimist – everything can be solved by technology
  • e.g. turning roads into solar panels to solve energy problems
  • The feature film Forks Over Knives examines the profound claim that most, if not all, of the degenerative diseases that afflict us can be controlled
  • The China Study details the connection between nutrition and heart disease, diabetes and cancer
  • There are more prescriptions for depression in the US as there are people
  • [He insists all this is coming back to tech and startups!]
  • Being an entrepreneur is painful and it is going to be depressing. You get through that depression by focusing on the end goal and getting excited [a good angel investor is really a therapist!]
  • Jason’s new book is called “A broken clock is right twice a day”
  • If your chance of winning is one in ten, have ten startups!
  • Key rule = create, don’t wait
  • Don’t worry if its not perfect, iterate
  • Ten years ago the cost of setting up a web startup was huge, now it isn’t – think what existed ten years ago
  • What do winners do? Stick with it and survive
  • We are the last generation that will remember when the internet didn’t exist
  • The problem with startups is too many people aren’t sticking with it - Steve Jobs quote to end the session

continue reading: Power of One Live Blog – #P1event...

27th October, 2011

As you may have picked up already today, we have released our second report investigating how some of the UK’s leading technology companies are using social media. You can download it here.

For the second year in a row, we found that UK technology companies are missing out on the potential of social media by not being social and failing to use these new channels to engage with their audiences.

Only 31% of brands with a Facebook account used it to engage with users and, of those that used Twitter, only 14% of tweets were replies and retweets. When it came to the companies that had a blog, only 20% received comments and only one company took the trouble to reply to comments received.

In the study, we took the 2010 Deloitte Fast Tech 50 – a list of the UK’s 50 fastest growing technology companies and benchmarked their social media activity.

Facebook for B2B is on the rise

One of the most interesting findings this year was that the use of Facebook amongst B2B companies has skyrocketed in the last 12 months with 70% of B2B companies on the platform compared to just 40% previously. Linkedin was still the most popular network used overall (92%), followed by Twitter (80%). YouTube remained the least popular for the second year running (44%). Despite the increase in adoption, most companies were still only using these channels for ‘push’ marketing techniques with 65% of companies with a Facebook page using it for one way communications and 96% of blogs simply broadcasting article and news content without inviting responses.

B2B v B2C

As might be expected, B2C brands in the study were far more likely to engage with users than B2B companies. Of the B2C companies with a Facebook page, 63% used it to engage with consumers compared to just 22% of B2B companies. And, while the percentage of B2B tweets that were replies was only 7%, B2C rated much higher (35%).

Tech companies were also still failing to effectively integrate social media channels with their website. Only 58% of companies in the study had social media links on their homepage despite over 90% of companies having at least one social media site. Half of companies linked Twitter from their homepage, but only 14% linked to a YouTube page or blog.

It’s no longer whether you use it, it’s how you use it

This matches what we’ve found in the last year when speaking to tech companies about social media PR. Whereas a few years ago much of the conversation was about whether tech brands should be using social media. These days, most companies know that they have to get in on the social media act, but are still unsure how to go about it. I predict we’ll see further maturing over the next year, so when version three of the report comes along, maybe we’ll finally see companies using social to be social.

Download ‘How social are you?

Originally posted here.

continue reading: If you’re going to use social media, make sure you use it to be social!...

16th September, 2011

I do wonder if the guys at Facebook, Twitter and Google have slept at all in the last few months. Only hours ago, in a blog about Twitter’s new analytics product, I mentioned that we are living through an intriguing battle as the three pretenders to the throne compete for supremacy. And for those of us working in the social media PR space, it is truly fascinating.

So I guess it should come as no surprise to find that, today, Facebook has unveiled another landmark change that could alter the way we all use the social network.

Introducing the subscribe button

At a basic level, Facebook’s new ‘subscribe’ button let’s users follow the public updates of anyone on the network without actually being friends with them. As Facebook states in the blog post announcing the service, in the past, users “couldn’t hear directly from people [they're] interested in but don’t know personally—like journalists, artists and political figures.”

Sound familiar? Yes, that’s right, the subscribe button is essentially the equivalent of the follow button on Twitter; Facebook is moving to a more asynchronous model. And, as with Twitter, the number of people ‘subscribing’ to your feed will be displayed on your profile.

There is additional functionality too. When viewing a friend’s profile, the subscribe button will allow you to set certain preferences which will control the updates you get from that person in your news feed. Settings include ‘all updates’, ‘most updates’ and ‘important updates’.

You can enable the subscribe option here.

Public v. private

When Facebook announced the changes to posting updates last month (the addition of privacy settings and location features), it was clear that it was encouraging users to make more of their posts public. This latest move seems to confirm that.

So on the one hand, this could encourage more people to make more of their posts public, but it could also encourage users to think more carefully about their privacy on the network; an issue that Facebook has struggled with in the past.

What does this mean for brands?

Another important question is whether this will have any effect on the ‘Pages’ feature that Facebook has created for companies or businesses.

The simple answer is no, it won’t.

The subscribe feature won’t be available on Pages and is really designed for individuals such as celebrities, journalists or politicians – individuals that have driven a lot of the success Twitter has achieved in recent years.

Facebook has created a handy little table – see right – that lets you see which feature is most appropriate for what you need.

Overly complex?

However, handy tables aside, I can’t help but think we are being bombarded by new Facebook features at the moment. Only yesterday, Facebook rolled out smart lists (incidentally a really nice feature) and it seems that every time I log onto the service, something has changed.

Of course, the subscribe button is totally optional. Facebook will function in exactly the same way that it always has. And one of my concerns with subscribe and with some of the other features that Facebook has introduced recently is that they risk over complicating the network. One of the reasons I believe Twitter has been so successful is that it is so simple to use. Facebook could potentially do with bearing this in mind.

But if Facebook gets it right and if users start embracing these new features, then it could be a good strategic move for the network. Whatever happens, those of us involved in social media PR will be watching how these changes are used very closely. I wonder what tomorrow will bring…

continue reading: Facebook launches a subscribe button & changes the social game again...

20th January, 2011

I kicked off a bit of a debate in the office today, which then moved on Twitter (as these things usually do!).

The motion is this:

Has the growth of digital rendered the current PR agency model broken?

PR practitioners, especially in agencies, need to be jacks-of-all-trades – strategic, creative, tactical, client-facing…

I’ve often wondered whether the current model is flawed and whether we should be looking at a set up similar to what you would find in adland, with client facing account people supported by creatives, planners and producers etc.

With PRs increasingly having to deal with multiple specialisms, from SEO and social to traditional media, bloggers and analysts, is it just too much to expect everyone to be proficient in everything? Do they even need to be?

I have no answers as yet, but I’m keen to get a bit of a debate going.

If you had to start an agency from scratch tomorrow, how would you structure it?

What do you think? Do you know PR agencies that have a slightly different model? Does it work? Can we all be specialists in everything in these days of media fragmentation?

UPDATE: James Poulter has posted his thoughts here

UPDATE 2: There’s a small get together happening next week to discuss this further – find out more here

UPDATE 3: The PRCA have offered to host a (offline) debate about this in March. Ping me if you’re interested

continue reading: Is the PR agency model broken?...

7th September, 2010

My post yesterday about Paper.li generated a fair bit of reaction and so it’s interesting to learn today that the service has decided to withdraw its auto-tweet feature:

“We hear the complaints, and are looking into ways to satisfy paper.li users while reducing the spammy feeling for others. We are thus testing a new type of tweet. It doesn’t just say a daily is out – it shares the top story of the day. We believe such a tweet clearly conveys more interesting info for followers. It is quite close to a retweet really – so something that basically says: “this is relevant for me and the group of people I follow – you should probably read it too”.

Does this solution make it any better? A little, I guess, but I’m still not convinced that auto-tweets are the way forward. Whatever the effect will be, the information overload debate is certainly not over…

continue reading: Paper.li adapts its auto-tweet...

5th September, 2010

If you’ve been active on Twitter recently, you will have no doubt come across paper.li. You know, those autotweets that crop up from time to time encouraging you to click through and read xx’s ‘Daily’.

Essentially, paper.li takes your most recent tweets and puts them (and the sources they link to) in a supposedly easy to read, newspaper-style format. A daily round-up of the things you find interesting. As the creators themselves say:

“paper.li organizes links shared on Twitter into an easy to read newspaper-style format. Newspapers can be created for any Twitter user, list or #tag.A great way to stay on top of all that is shared by the people you follow – even if you are not connected 24/7 !”

Bridging the gap

It certainly sounds an interesting concept. Microblogging has always been a fantastic route for those that didn’t want to commit to a full-blown blog, but still wanted to share interesting links and thoughts with a wider audience. The problem arises that when you start following multiple people on Twitter; the information overload issue comes to the fore. Paper.li attempts to solve this by giving a round-up of what you and your followers have said and shared so far. And, if the number of automated tweets are anything to go by, the service is increasingly popular.

Where’s the value?

But I wonder if anyone is actually consuming this content. The autotweets themselves (I’ve blogged before on my feelings towards autotweets, so no need to dwell too much on the issue here) give very little indication of the content that lies beyond. For this reason, I’m usually inclined to ignore them. I’ve seen others also tweeting about their increasing frustration too.

Another reason is that, when I do click through, there seems to be very little added value. You get a list of links and snippets of articles. One or two might be of interest, a couple you’ve probably already seen (no doubt one or two from Mashable!) and some just won’t be of interest.

There’s no personal insight.

A lazy way to spew out more content?

We know the perceived wisdom that ‘content is king’ online, but it seems to me that content only really works when it is interesting and compelling. I think the ‘information overload’ issue is a really interesting one. We’ve moved away from the forced curation of content that we had in the past with newspaper editors and the traditional offline media dictating what we should and shouldn’t read and think (and I know this is still very powerful even today). But we’ve haven’t quite found a way to replace this and ‘manage’ the massive amounts of data that are bombarded in front of us on a daily basis.

For me there is an opportunity out there for a forward looking startup. Tweetdeck and the like may still be the way forward – I’m increasingly using lists in Hootsuite to segment tweeters – and the content they tweet – that I really want to keep an eye on. This is personalised curation and is surely the way forward. I’m just not sure whether the automated curation that we see with paper.li will ever gain much real traction apart from with those that are too lazy to add value and curate for themselves.

continue reading: Why paper.li and automated curation are doomed to fail...

9th September, 2009

A few months back, I blogged about how writer Paul Carr had been sacked by the Guardian due to freelancer budget cuts. At the time, I said:

“…it is yet another indictment of the decline of ‘traditional media’ and the power and rise of bloggers and media ‘personalities’ who don’t need a publishing house behind them to be successful. And that’s great for people like Carr. It’s harder though for less forthright journalists.”

And I was right. Carr is still writing his next book, publishing on his blog and has since secured two new columns. One with pro-blog Techcrunch and the other with the Telegraph.

The latter always seemed a weird fit, but it was good to see the Telegraph taking a few more risks (which it certainly was with Carr!). But then yesterday Carr announced – surprise, surprise – that the Telegraph has terminated his contract. The reason given by his boss:

“I’ve been looking at the latest traffic figures for your blog and also our budget and how we’re spending it. And I’m afraid I’ve reached the conclusion that your time blogging with us should come to an end… Our limited budget just cannot sustain these sums without a bigger bang for our buck.

You can read the rest of Carr’s post to get his full (and colourful) reaction to his sacking. But it’s the reason given that is interesting to me. As Carr says:

“I short, I wasn’t driving enough pageviews to justify what they were paying me.”

Should we be surprised that this is potentially all that seems to matter for journalism now? Should we be concerned? These are after all commercial companies, with commercial concerns.

Perhaps this is why, for me, ‘personal’ blogging is becoming so important. By this I don’t mean Techcrunch or even Paul Carr. I mean the thousands that blog every now and then, even the millions that post on microblogs like Twitter. Those that share their thoughts and ideas.

They aren’t driven by page views or sensationalist headlines.  They aren’t ruled by the ‘media agenda’ or corporate, PR-speak.

This is why the democratisation of media is so important, especially considering the way more and more professional media outlets seem to be going. I hope the professional media stays strong and survives, I think it is vital. But I’m excited by the new brand of journalism just as much.

continue reading: The Telegraph sacks Paul Carr and why blogging is great...

27th August, 2009

Does the sight of hundreds of pages of comments on an article fill you with dread? Do you get fed up of reading the same comment again and again and again?

I read an interesting article today on TechCrunch by Nicolas Holzapfel. Nicholas claims that comment sections have become unruly and rarely add anything particularly constructive to an article because of the way they are structured:

“Lots of comments amounts to an enormous long list of entirely unstructured text. There are no dividers or subheadings, no logical progression of arguments or groupings of opinion and no distinction between unique, intelligent insights and throwaway expressions of approval and opposition. Because nobody can be bothered to read through such a mess before they add their own comment, there isn’t even the structure of a coherent conversation. Instead, there is endless, pointless repetition; conversations emerge, peter out and then re-emerge 50 comments later with new participants who haven’t noticed that the same issues were discussed 50 comments ago.(his emphasis)

And I largely agree with this. When you get mainstream articles with lots of comments, I will instinctively read the first few and then skim the rest. I will rarely go onto a second page and never to a third.

So what is the answer?

From the looks of things, Nicholas clearly believes that his startup – Yoomoot – will provide the solution, but it is hard to tell from the website exactly how or why!

I’m a fan of Disqus (used on this blog) and the service mentioned in the article – Echo, a real-time comment engine – also looks interesting. However, neither service really solves the specific problem Nicholas highlights.

Should comments be subjected to more editorial control? Should there be more social or Digg-style elements where visitors can vote up popular comments (the BBC website does this, for example)? Perhaps the eagerly anticipated Google Wave will help with more ‘Wiki’-like technology allowing visitors to manage and control comment sections in a more democratic way.

Surely this is an aspect of blogging that is ripe for innovation and fresh thinking?

continue reading: Are comment sections dead?...

16th June, 2009

There’s lots of digital news going on today and so it would be easy to miss a blogging story that should really be given more attention. The Times has reported that it has won a landmark verdict in the High Court allowing the paper to reveal the identity of police-blogger NightJack.

The verdict has forced the blogger to close the site and delete the content.

The NightJack blog describes described, worts and all, on-the-beat policing, featuring some stinging attacks on the organisation and the government. But it was the insights into everyday policing that lead the blog and the blogger to be awarded an Orwell Prize in April. As a Guardian editorial put it:

“This is life as the police see it. Read it, even if only to disagree.”

Well, disagree The Times did and reporting on the case it disclosed:

“In the first case dealing with the privacy of internet bloggers, the judge ruled that Mr xx had no “reasonable expectation” to anonymity because “blogging is essentially a public rather than a private activity”.”

Blogger Zoe Margolis who was also unmasked by the same newspaper blogs:

“There will be others, of course, who’ll applaud this judge’s ruling for upholding “freedom of information” and “openness and transparency” for the “public interest” stories covered by journalists.  But those of us who have chosen to be anonymous online, have done so with good reason; so after losing my own anonymity, and experiencing first hand the ruthless behaviour of some elements of the press, I will continue to fight for the right of other bloggers to keep their identity hidden.”

For some anonymity empowers them to say and expose things they might not otherwise say or expose, as Jemima Kiss states, “there are occasions when anonymity is a powerful and necessary tool and a right that protects whistleblowers and brings important issues to light. A blanket ruling that disregards that right is very bad news indeed.”

I’m not au fait with the political and legal ranglings of the case but I do know that at a time when bloggers are exposing great injustices in the world, it is sometimes necessary to write behind a veil in order to reveal what is really happening.

continue reading: Goodnight NightJack...

27th April, 2009

Like every good tech geek, I’m a bit of a magpie when it comes to shiny new things, especially online. So you can imagine my glee when (via Drew) I came across Feedly today.

I love it!

I’m pretty addicted to my feedreader. And my weapon of choice has been Google Reader ever since I started reading blogs. I’ve tried and tested every pretender to the reader-throne, but I haven’t ever been really tempted to migrate my RSS feeds. This is partly due to the inconvenience of moving; the new features would have to be very convincing.

And this is part why Feedly is so great. Its not really a feed reader itself – it’s a Firefox plugin. It simply sits on top of Google Reader and acts as an alternative skin or dashboard. You can still share or star items, add or remove feeds and even change categories. But, in addition, it makes it easier to add posts to social networks and email or tweet interesting snippets.

And it plugs into your existing networks to recommend and suggest content.

You can also use Feedly mini – a little pop-up overlay that appears at the bottom right of every webpage you visit to inform you about how socially-connected the page is and it also allows you to tweet or email content quickly and easily.

All-in-all, a great little tool.

continue reading: Feedly...