Y Speling Mattrs

Credit: http://www.flickr.com/photos/santos/45551194/

Credit: http://www.flickr.com/photos/santos/45551194/

You may have read the article in the Guardian today from Marketing’s editor Lucy Barrett.

In it, she highlights a new site from KitKat:

http://www.thefirstworldwidewebsitewherenothinghappens.com/

Don’t bother visiting – it does (or not) what it says on the tin – a bit lame if you ask me!

HOWEVER, the real story behind this, which Barrett seems unaware of, is that KitKat initially registered the URL incorrectly:

thefirstworldwidewebsiteWEREnothinghappens.com

The correct URL then proceeded to get cybersquatted!

KitKat seems to have recovered the situation as both URLs are now under their control. But it is still quite funny! Ooops!

Hat-tip to Briman1970 on Namepros.com – no-one else seems to have picked it (or his/her post) up…

About

This is my story. I've always been fascinated by the internet. My first passion was music and I studied a music degree at Birmingham University. But once graduated I quickly went back to the web working as a digital marketer. I also ran a web startup for a few years. In the need of a new challenge, I turned to the world of PR and now work as an Account Director at EML Wildfire. My interest is primarily looking at how PR professionals can make the most of the web and digital marketing. This blog contains my thoughts and things I find inspirational.

© 2012 Danny Whatmough - Made by me