10 ways the New York Times is innovating that digital marketers can learn from

It’s been a tough week for the New York Times. But, while Jill Abramson’s contract termination made the headlines, it’s another revelation about the inner workings of the world’s most respected newspapers that has caught my eye. A leaked innovation report, commissioned by Abramson, makes recommendations on the steps the organisation needs to take to survive digitally. It […]

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Facebook EdgeRank – what is it and why is it important for PR?

The word algorithm is one that most PR professionals will be aware of. Google’s method for determining search rankings is as secret as it is alluring for those looking to gain more search prominence. But there is another algorithm out there that is far less famous, but equally important. It’s called EdgeRank and it is […]

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PR’s crisis of confidence as it looks to define itself (again)

This was originally published over at Econsultancy where there is a good discussion in the comments and a response from the PRSA. There’s nothing more predictable than the PR industry’s constant urge to ‘define itself’. So today, true to form, the Public Relations Society of America (PRSA) has announced that it is to develop a […]

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Finally! Twitter unveils analytics tool

Could this be the moment socially-enabled companies and agencies of all types have been waiting for? Very possibly. Twitter has finally unveiled an official analytics tool – Twitter Web Analytics. As I have blogged about on many occasions, an official analytics product from Twitter makes so much sense and surely could/will be a key part of […]

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The social media backlash continues; our trust in CEOs grows

Edelman’s annual Trust Barometer has some very interesting findings. For example, it reveals that while online search engines are the first place people go to for information about a company, traditional news still ranks as the most trusted source the UK. It also reveals that 83% of people in the UK need to hear information […]

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Will marketing die in 2010?

I like a good prediction post as much as the next person and so I was intrigued to read an article by Augie Ray from Forrester entitled: 2010: The Year Marketing Dies… In it, Ray asserts that, due to a number of factors (including the demise of traditional media, the growth of technologies like PVRs […]

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Y Speling Mattrs

You may have read the article in the Guardian today from Marketing’s editor Lucy Barrett. In it, she highlights a new site from KitKat: http://www.thefirstworldwidewebsitewherenothinghappens.com/ Don’t bother visiting – it does (or not) what it says on the tin – a bit lame if you ask me! HOWEVER, the real story behind this, which Barrett […]

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Twi££er

[a pants SEO title, I know] With the media scrum around all things Twitter at the moment, it’s no surprise that the ‘revenue-model’ issue would raise its jealous little head. If I was in charge, I wouldn’t be worrying about revenue models. They are on the tip of an iceberg. Now the focus should be […]

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Barack: the ultimate marketing case study?

Tuesday was a great day. We sat in the office, in awe of an undoubtedly great man. We were transfixed. As Paul Carr said in his weekly column, the usual British cynicism that so often comes to the fore when anything American is concerned disappeared like $1 Obama water offered to a million-strong crowd. The […]

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