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24th September, 2012

There has been a debate raging for years (and this has even intensified in recent weeks) about the role that SEO and PR can/should play together.

As chair of the PRCA’s Digital Group it’s something I’m acutely aware of and I’m therefore delighted that the PRCA is addressing this at its latest Gateway conference tomorrow in London.

I’ll be chairing the half day session and there’s a host of A-list speakers from Edelman, Unibet, Text 100, PH Creative and Inkling.

It promises to be a fascinating morning and there are still a few tickets left so I’d encourage you to grab them if you are able to make it and/or follow the hashtag #prcagateway

continue reading: SEO and PR: the future? #prcagateway...

21st June, 2012

Cross-posted from the EML Wildfire blog

As part of my work with the PRCA’s Digital Steering Committee, I’m part of a consultation process that is trying to create a set of guidelines for the PR industry to help it better understand and interact with Wikipedia.

PR people shouldn’t touch Wikipedia. This is a common viewpoint amongst Wikipedians. And, considering the negative press that has often surrounded PR dealings with the encyclopaedia, and the bad practices that are all far too common, it is easy to see why.

Time and time again, PRs and PR agencies have become unstuck. So the CIPR and PRCA have both made efforts over the last few months to engage with Wikimedia and begin to develop a series of guidelines to help the industry.

Philip Sheldrake has been a chief advocate of this work and, on the latest issue of CIPR TV had some good advice for PR professionals. Essentially Wikipedia is a community and, as with any community, you have to abide by its rules. That might mean you don’t end up with the decision you initially were after, but that is just the way it goes. PRs in particular should be familiar with this type of relationship having worked with journalists!

Wikipedian David Gerard was also on the show and made the point that Wikipedia is not owned by anyone and all Wikipedians are striving for is a neutral point of view. If you don’t have a neutral point of view (e.g. PR), you shouldn’t edit. You should go to the talk pages and participate there. If that doesn’t work, then there are escalation procedures in place that can be used.

Get involved in the consultation

The consultation process is on a Wiki on the Wikimedia site and the initial phase will end this Sunday. I’d encourage anyone in the PR industry to get involved, share your viewpoint and think about how this might affect your own dealings with Wikipedia.

continue reading: PR and Wikipedia – let’s push for a better relationship...

19th April, 2012
1st March, 2012

Today I gave a presentation on Digital PR at the PRCA’s Careers Conference at the Natural History Mueseum.

It was a great event and I had some really good discussions after. It’s a tough time being a graduate at the moment and I wish I had the answer to getting a job, but there’s no silver bullet.

Instead I tried to explain why I believe PR is on the the edge of a PR revolution, why we should rip up the PR rulebook and why now is the best time to be in PR…

continue reading: Digital PR in Black and White #prcacareers...

25th November, 2011

As part of my involvement with the PRCA I was invited to give a seminar today at the University of Westminster to students on its PR Masters course.

This is part of a link up between the PRCA and 12 Universities throughout the country. I’ve often wondered whether PR courses at higher education need to have more input from the industry so that students have a clear idea about what working in PR actually feels like and this initiative seems to me to be a fantastic step in this direction.

My slides from the session are below, but might not make too much sense without my accompanying ramblings! The main thrust of what I was saying was that digital PR offers professionals exciting new opportunities to reach audiences and also measure and evaluate what it is that we do for the brands we work for.

Chatting to the lecturers afterwards it was interesting to learn that PR students seem to be very open to using social media in the campaign ideas they put together as part of their course. What they apparently find more difficult is putting the use of social and digital in a more strategic setting and also how to integrate traditional media as well. At a time when many in the industry seem to be struggling with the adoption of social media and digital, I thought this was a fascinating observation and one that bodes well for the future of the industry.

These guys are right at home with social media and it was encouraging to see them using a range of online tools such as Klout and Google Analytics already.

continue reading: The future PROs are digital natives...

15th March, 2011

A few months ago, I started a small debate on Twitter sparked off by some thinking I’ve been doing recently about PR agencies and how they are structured.

This (as these things do) turned into a blog post and got a fair amount of pick up across the industry.

I was therefore delighted when the PRCA took up the baton and decided to take the debate offline…

That moment has now arrived! Next Wednesday, an esteemed panel including Richard Millar, Marshall Manson, Mark Pinsent (@markpinsent), Robin Grant (@robingrant), James Murphy and Richard Stephenson (@rmgstephenson) will convene to discuss and debate this very issue.

It should be a great event. Tickets are limited, but are free and available now from the PRCA website.

Hope to see you there!

continue reading: What will the PR agency of the future look like? #prcadebate...