SEO and PR: the future? #prcagateway

There has been a debate raging for years (and this has even intensified in recent weeks) about the role that SEO and PR can/should play together. As chair of the PRCA’s Digital Group it’s something I’m acutely aware of and I’m therefore delighted that the PRCA is addressing this at its latest Gateway conference tomorrow […]

Read more »

PR and Wikipedia – let’s push for a better relationship

Cross-posted from the EML Wildfire blog As part of my work with the PRCA’s Digital Steering Committee, I’m part of a consultation process that is trying to create a set of guidelines for the PR industry to help it better understand and interact with Wikipedia. PR people shouldn’t touch Wikipedia. This is a common viewpoint […]

Read more »

Digital PR in Black and White #prcacareers

Today I gave a presentation on Digital PR at the PRCA’s Careers Conference at the Natural History Mueseum. It was a great event and I had some really good discussions after. It’s a tough time being a graduate at the moment and I wish I had the answer to getting a job, but there’s no […]

Read more »

The future PROs are digital natives

As part of my involvement with the PRCA I was invited to give a seminar today at the University of Westminster to students on its PR Masters course. This is part of a link up between the PRCA and 12¬†Universities¬†throughout the country. I’ve often wondered whether PR courses at higher education need to have more […]

Read more »

What will the PR agency of the future look like? #prcadebate

A few months ago, I started a small debate on Twitter sparked off by some thinking I’ve been doing recently about PR agencies and how they are structured. This (as these things do) turned into a blog post and got a fair amount of pick up across the industry. I was therefore delighted when the […]

Read more »