If there was any doubt about whether social media would play a big part in the forthcoming general election then mydavidcameron.com is proof.
Last week some spoof images of the Tory’s latest campaign posters started appearing on the Go Fourth Labour blog. This led to Clifford Singer – a creative director at Sparkloop graphic design agency and creator of the Other TaxPayer’s Alliance website – to build mydavidcameron.com (itself a play on the myconservatives.com site) to encourage grassroots supporters to create and upload their own spoof posters.
And today, the Labour party has officially adopted some of the posters as part of their election campaigning by posting them on their website.
This move has got some Tory bloggers up in arms, but as Gordon Macmillan points out, they are all largely missing the point!
What this demonstrates is good engagement with the grassroots of the party and driving engagement from the bottom up – a strategy that is very effective in all forms of social media marketing, but in particular in political campaigning as a certain Mr Obama clearly demonstrated.
Yes, it’s pretty negative, but unfortunately that is UK politics for you and at the moment you feel the Labour party has to play hard to even stand any chance of changing the polls…