Twitter + the media = the beginning of the end?

“If the mainstream media are unable to address news stories that are freely available elsewhere, we will look increasingly irrelevant” Paul Dacre, Mail Editor at the Leveson Inquiry This week, the FA sacked their manager Fabio Capello. Pretty big news. And, when browsing some of the coverage, I was suddenly struck by the role that […]

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Google supercharges +1 button sharing

For many content marketing and/or social media PR strategies, the concept of ‘sharing’ is pretty important. And ‘sharing buttons’ are a great way to enable site or blog visitors to distribute content to their likeminded friends or followers on social networks. These are nothing new of course, with ‘tweet’ and ‘like’ buttons being included on […]

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Does the PR industry need better leadership?

I was interested to see this week a live debate by the two candidates for the CIPR presidency. The debate was being trailed by Philip Sheldrake on Twitter and he was also asking for possible questions for the two. I decided to throw my hat into the ring: @sheldrake with many thinkng PR is fallng […]

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